As I wrote into the invitations that were sent out to your e-mails...
I just sketched what me and my team here is Glasgow brainstormed to be the possible secondary usages of the coffee cup holder. Some of them might seem little impossible and not-so-cost-efficient, but this is just to get our minds going to discover an unique selling proposition and provide incentive for people to get / keep and reuse the coffee cup holder.
We did this thinking that the coffee cup holder in its default use does not provide an incentive enough for anyone to keep it and reuse it, provided that it is a commodity. Therefore, some of this ideas can help us come up with a dual(or more)-functional item, which people will be happy to keep and use at home / like leisure item / students or waiters can use in pubs or bars or even business people can use at work.
Please feel free to login and add new ideas. I started using one of the best rated mind-mapping collaborative software, just to keep things easier. You have all probably received an e-mail with invitation to view and modify the mind-map.
I've attached also an image of how the mind-map looks at this moment.
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